Updated: Dec 9, 2020
How Designers and Brands Can Prepare
Any time you roll out a red carpet in Los Angeles, all eyes are front and center on the celebrities who truly make the ceremony something spectacular. It’s a time for A-listers to make an appearance and leverage their fame, but awards season is also a critical time for some of the world’s most beloved designers and brands.
While fans are oohing and aahing over their favorite movie stars and musicians, they’re also eyeballing the haute couture, jewelry, handbags, and other accessories that will attract attention (and business!) throughout the awards season and beyond.
We’ve taken the guesswork out of the awards ceremony lineup so you don’t miss an opportunity to see your favorite stars on the red carpet:
Sunday, 11/10: People’s Choice Awards
Thursday, 11/14: Latin Grammy Awards
Sunday, 11/17: Soul Train Awards
Sunday, 11/24: American Music Awards
Monday, 12/2: Gotham Awards
TBD: New York Film Critics Association Winners; Los Angeles Film Critics Association Winners; AFI Top 10
Sunday, 1/5: Golden Globes Ceremony
Tuesday, 1/7: New York Film Critics Circle Awards Gala
Sunday, 1/12: Critics Choice Awards
Friday, 1/17: American Cinema Editors Eddie Awards
Saturday 1/18: Producers Guild of America Awards
Sunday, 1/19: Screen Actors Guild Awards
Saturday, 1/25: Directors Guild of America Awards
Saturday, 1/25: American Society of Cinematographers Awards
Sunday, 1/26: Grammy Awards
Monday, 1/27: Oscar Nominees Luncheon
Tuesday 1/28: Costume Designers Guild Awards
TBD: National Society of Film Critics Awards
Saturday, 2/1: Art Directors Guild Awards
Saturday, 2/1: Writers Guild of America Awards
Sunday, 2/2: British Academy of Film & Television Arts Awards
Saturday, 2/8: Film Independent Spirit Awards
Sunday, 2/9: Oscars
How Brands Can Prepare to Make a Strong Red Carpet Impression
Brands have a unique opportunity during awards season to get their products in front of millions of viewers, many of whom are already on the lookout for style tips or pieces to add to their collections. Making a good impression is paramount, and it starts with the experience you deliver for the lucky wearer.
PopUp CleanUP has partnered with the Emmy Gifting Suites in the past to ensure an inviting atmosphere that helps brands make a strong impression. We want your gifting to end up on a celebrity for that once in a lifetime red carpet photo that can skyrocket your brand and gain a loyal following. Let us help you create a clean, welcoming environment to give your products the attention they deserve —request a quote today!