Grow My Cleaning Company is a business that does exactly that. They teach you how to grow your cleaning business, how to price your services, how to get leads, how to run and maximize your ads on Google and Facebook, where and how to find good crew members, how to promote your business and how to automate running it. They also have a podcast with interviews and coaching sessions to support their members.
When we first landed on their webpage, we weren't sure what to think. There's this kooky owl plus a tongue-in-cheek reference to having zero press—maybe not what would make you think this company is legit. But they are.
Anyone who has run a small business knows all the pitfalls and missteps you can make as you try to find your way to scaling into a successful and sustainable enterprise. In The E-Myth Revisited, Michael Gerber's step-by-step analysis of why most startups fail and why you need systems to automate production and delivery, he writes, “If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”
In fact, when starting, most cleaning businesses gain clientele by virtue of their own hustle and by the fortuity of word of mouth. Particularly residential cleaners who have to overcome the objection of the client to having an unknown person entering their home. What GMCC attempts to do is to put you, the business owner, in the drivers seat, and create both inbound marketing funnels as well as specific systems to allow you to put your business on autopilot instead of the business running you. If you are a solo cleaner and are looking to transform into a business, or you are a cleaning company that wants to scale up, check them out. That we you aren't the only one cleaning every job and managing every aspect of the business. You can actually have some time to enjoy life and lounge around like your cat.
PopUP CleanUP is an event and commercial cleaning small business in the Greater Los Angeles Area, and we very happily do not work for a lunatic.